I’ve been a long time subscriber of Wordze and it’s one of my goto tools to use whenever I’m starting up a new PPC campaign or writing seo articles for one of my websites. For those that don’t know, Wordze is a keyword research suite that contains a whole set of different keyword research tools. Compared to other keyword research tools, Wordze gets its keyword data from its own unique set of data sources, mostly from ISPs and internet portals. The Wordze website claims these data sources get 7-13% of all internet search queries. By compiling this data together, Wordze is able to show you the most popular keywords, and tell you how hard it is to rank for each phrase. In this review, I’ll highlight some of my favorite Wordze tools that I use the most.
The Wordze keyword research tool is where I spend most of my time. It supports three main match types: exact, phrase and broad match. After typing in a keyword to search for, Wordze will supply you with a variety of useful information for each keyword result. This includes the number of searches in the last 24 hours, and estimate of the keyword’s monthly searches, and a Keyword Effectiveness Index (KEI). KEI is a simple formula which compares the number of searches to the number of results in the search index. This gives you a rough estimate of how difficult it will be to rank for a keyword. Each keyword also has a link to the Keyword History, WordRank and Dig tools for easy access as well.
The Wordrank tool is a unique feature to Wordze and is great for scoping out the competition. For a particular keyword, it will give you you general metrics like total results, KEI, Wordrank index, and average page rank url. Wordrank is a proprietary Wordze metric that takes into account the number of monthly links to a domain, the domain’s age, and the number of items in the search results. Like KEI, it also tells you how hard it is to rank for a keyword. However it is a more comprehensive and the Wordze FAQ itself states that it is a more effective metric to look at than KEI. What’s also nice about the Wordrank results is that it shows you the top competitors for the keyword. You can see how many links they are getting per month, how old the domain is, the domain PR and the specific URL PR. If you are starting up a website and looking for what keywords to base your SEO efforts around, this is the tool to use.
The Wordze Dig tool will inspect over 10,000 websites and return related keywords in Excel format. This is actually quite a time consuming task, so once you type in a keyword into the tool, you’ll need to wait awhile for the process to complete. However, once it is done, you’ll get a massive list of keywords. I did a dig on the term “keyword research” and it gave me a list of over 2400 results. Not all the keywords were good as I saw some weird ones like, “hidden valley paints”, and “immunology” in the results. You rarely need that many results anyways, so by running this list through the Keyword Expander tool you can generate a much more manageable list of good keywords. One thing I’m not sure about is that the results don’t seem to be in any particular order so you’ll have to manually sort the results in Excel if you use this raw list.
The Keyword expander tool takes the results from the dig tool or your own imported set of keywords and filters them. The first two filters are pretty self explanatory. The first is Count Limit which filters based on the amount of traffic each keyword gets. The second is Limit Number of Words which lets you create filters based on the number of words (greater than or less than). For example, you can find good long tail keywords by specifying the number of words greater than 2. Finally the last filter allows you to specify required words or remove specific words from the results. So if you see any junk keywords like I mentioned in my “keyword research” search, you can filter them out that way. Once you have the filters set how you want, you can save them to a new project.
Wordze also includes several other tools, which I’ll quickly highlight here:
Wordze is a subscription service and offers two pricing packages. If you have immediate short term needs, you can get their 1 day trial for $7.95. Otherwise a monthly Wordze subscription will normally run you $45. At the time of this writing, Wordze is offering a special offer of $38.98 a month.
Compared to other keyword research tools, Wordze is quite affordable and offers some compelling tools. I especially like the WordRank feature and use it all the time to evaluate the competitiveness of entering certain niches. Once you’ve gotten familiar with the interface, the site is quite easy to use. The only real negatives I’ve found is that they don’t offer a limited free trial to test out their service like KeywordSpy does. Another issue is that you really don’t know specifically the sources of their keyword data as the Wordze folks are quite tight-lipped about this info. Still, I’ve used Wordze with several projects and have always been pleased with the results its given. If you’re looking for an inexpensive keyword tool to help you with your PPC or SEO campaigns, I would suggest you to check Wordze out.
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